Meet the man behind some of 2018's most viral campaign videos [More]They work. And they illustrate a paradox.
"Our" side has the truth, but efforts to spread it too often appear ham-handed and amateurish. "Their side" has the resources and skills to weave lies into a compelling and seductive presentation.
Which do you think makes more of an impact on audiences motivated by emotion rather than on understanding?
[Via bondmen]
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