Let's hope he does a good job --he's generally so stiff and unlikeable to the general public, and they're the ones who need to be convinced if the polls for near-universal support are to be believed.
The unfortunate but inescapable truth is, people are swayed by superficialities, and facts, unless presented as visceral sound bites, often lose out to emotional appeals. With all of its resources, and the vaunted Ack-Mac media prowess, you'd think they could groom some true believer media reps who test well with focus groups, and put them through intensive training to where responding powerfully and persuasively to anything the antis throw at them becomes reflexive.
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