Thursday, January 18, 2018

That's One Way to Destroy a Brand

Want to pay for some hate with your clothes? Buy @scottevest and keep the hate flowing!  [More]
Disavowal and distancing in 3...2...1...

It doesn't matter if he's "stepped down from the management of SCOTTeVEST and he is not involved in our daily operations." If he still has financial interests, any product you buy from the will enrich him.

Besides, they knew when he was still in control. It's just this time there's no keeping a lid on this.

A personal boycott is a fine idea, but hardly enough.

If you want to strike back, you need to find retailers carrying the brand, and let them know it's them or you, and do it publicly on social media, encouraging others to join in.

Let's hope any additional shareholders hold him accountable for their losses in court.

[Via Jeet]

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