In randomized, controlled, peer-reviewed research I’ve conducted with thousands of people, I’ve shown repeatedly that when people are undecided, I can shift their opinions on just about any topic just by changing how I filter and order the information I show them. I’ve also shown that when, in multiple searches, I show people more and more information that favors one candidate, I can shift opinions even farther. Even more disturbing, I can do these things in ways that are completely invisible to people and in ways that don’t leave paper trails for authorities to trace. [More]They'll never know until it's too late, if ever.
[Via Mike H]
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