Emulating Success

The Home Office is preparing to launch a nationwide communications strategy on gun crime, in what will be seen as the Home Secretary Jacqui Smith’s first attempt to demonstrate to the public how the Government is tackling the issue...

Insiders say the communications brief is still being discussed with advertising agencies, as the Home Office would like to emulate the success Metropolitan Police advertising campaigns have had as part of the Trident campaign.

Because as we've seen time and again, nothing stops a reptile in his tracks quite like a "communications strategy." And when predators are aprowl, nothing calms the cud-chewers down more than soothing noises from the herdsman .