Why Are You Losing Your Freedoms? The Semantics of Manipulation [More]Here's a 2012 classic by John Ross that would serve us all well to note and take to heart.
Monday, January 27, 2020
Words Have Meaning
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This brings up the work of Frank Luntz on measuring the emotive responses that words and phrases create in individuals and groups. See his "Words That Work: Its Not What Yous Say, Its What People Hear". One good example of his theory in real life is the morphing of the phrase "Gun Control" in the Pete Shields era into "Common Sense Gun Safety" of today.
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