That's What It's All About

 I sent a "shame on you" complaint to the billboard owner, let's see what happens. [More]

Thank you for this. 

It's not about just consuming information, it's about then proactively taking the initiative and using it.

For those who might be inclined to answer "Probably nothing," I'll bet if everyone who had that reaction followed suit it would get their attention, especially if you also said you were going to notify their customers who just want billboard space, not controversy.